Market Research Test

Use our market research test to identify candidates with the skills to gather, interpret and present market research data to inform strategic business decisions.

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What is a market research test?

A market research test is a role-specific assessment that measures the knowledge, soft skills, and applicant aptitudes necessary for effective market research. It works as a valuable screening tool when used in the early stages of recruitment, helping to identify candidates with the greatest potential for success in the role.

The test is written by subject matter experts and focuses on core market research topics. Candidates will be challenged on their understanding of research design, qualitative and quantitative methodologies, data analysis, and marketing strategy. They'll also need to prove they're able to practically apply this understanding in response to specific marketing objectives.

Those that do well in the market research test are capable of planning and implementing research processes that deliver insightful results and benefit business growth.

About the Market Research Test

Market research forms a key part of an effective business strategy. Whether it's statistics gathered through quantitative research or qualitative data gained from focus groups when it's done well it provides valuable insight into market trends, competitor analysis, and your target audience.

Market research professionals assess your needs as a business and translate them into research projects that uncover actionable information. With the market research test, you can pick the best person for the job and ensure a profitable hire for your organization.

Why should you use a market research test for recruiting?

When you recruit for a market research vacancy you invest in someone you hope has the skills, knowledge, and experience to help your company grow. There's a lot at stake if you make the wrong decision, and the difficulty comes with knowing which applicants do have what it takes to succeed.

Shortlisting candidates based on resumes alone is risky. All it gives you is a brief overview of what they're capable of - and since most resumes will be written to match your job description, there's no way to tell if it's a true representation or if the candidate is simply telling you what you want to hear.

A market research test helps fill in the gaps by asking candidates to apply their skills and experience practically.

They'll need to solve real-world business problems by answering a series of multiple-choice questions. These will evaluate their ability to interpret a market research brief, design research projects using appropriate methods, analyze data, and provide strategic recommendations based on findings.

To do well, candidates will need to demonstrate core skills and abilities like communication, attention to detail, numerical reasoning, organization, and critical thinking.

Score reports are issued for each applicant that completes the test. These are easy to interpret and give you objective, comparable data so you can quickly separate the strongest talent. Those candidates can then be invited to interview or asked to complete further screening tests.

When used in conjunction with other recruitment techniques, the market research test contributes to a comprehensive view of a candidate's true potential, helping you make the right hiring decision the first time around.

View a sample report

Results for the Market Research Test along with other assessments the candidate takes will be compiled to produce a candidate report.

The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

App screenshot

How our test assesses market research skills

Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable (e.g. Microsoft Excel), soft skills (e.g. time management), aptitude (e.g. numerical reasoning) and relevant personality dimensions (e.g. detail orientation). The results present a holistic view of how well-suited each candidate is for the job at hand, using a data-driven approach.

The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgment for soft skills, and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.

The characteristics, abilities, and knowledge necessary to be a data entry clerk were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information constantly updated by collecting data from employees in specific job roles.

Test questions were rigorously analysed during the development process to maximise reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.

Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity, and accessibility issues. This ensures each candidate has a fair chance of demonstrating their actual level of expertise.

Our market research test is monitored to ensure it is up-to-date and optimized for performance.

Our test platform

Our platform offers an extensive library of hundreds of tests, giving you the flexibility to select and combine them in any way that suits your hiring needs. From understanding specific role requirements to assessing general cognitive abilities, our diverse library ensures you can tailor your assessment process precisely.

Multi-format.
Our test questions come in various formats, including multiple-choice, true and false, ranking and situational judgment, all ensuring comprehensive candidate assessment.
Role-specific simulations.
Experience real-world scenarios with our role-specific simulations, providing accurate insights into candidates' performance, readiness and fit for the position.
Adaptive scoring.
Our adaptive scoring system evaluates responses in real-time, by adjusting to the candidate's ability level, enhancing accuracy and reliability.

Curated by our
team of experts

Expert 1 Expert 2 Expert 3

Scientifically validated by psychometric specialists

  • Our team of assessment experts is made up of I/O psychologists, psychometricians, and subject matter experts who work closely together to ensure each test is accurate and reliable.
  • Our subject matter experts are rigorously vetted and typically have several years of experience working in their industries and hold advanced credentials.

Frequently asked questions

What are the key skills for market research?

Some of the key skills needed for market research include time management, budgeting, written and verbal communication, data interpretation, and presentation skills. Successful candidates should also have a good level of commercial awareness, an interest in behavioral psychology, and marketing acumen.

Is the market research test difficult?

Neuroworx's market research test is set at an intermediate level. It has been expertly and scientifically designed to help you identify those with the relevant skills and knowledge, as well as the right level of experience to execute successful market research projects.

What is the cost for Neuroworx’s market research test?

Neuroworx operates on a monthly or annual subscription basis. We have several plans to suit your hiring needs, which you can check out here. Alternatively, you can get in touch with us to discuss a custom plan.

Can I get a free trial?

Yes, simply sign up (no credit card is required) and we'll give you unlimited access for seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.

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