Why should you use a Facebook Ads test for recruiting?
When looking to hire advertising, marketing, sales, or communications staff – whether professional hires or entry-level candidates – companies want to know that shortlisted prospects can deliver a return on advertising investment through increased reach, interaction, and engagement.
A candidate may state Facebook advertising as a competency on their resume, but it is difficult to know the level of proficiency that equates to in practice.
Generally, the more experience a candidate has with Facebook ad campaigns, the higher their level of competency. The screening process should also take into consideration that a candidate might not have had the opportunity to display their potential in past roles.
A Facebook Ads test directly assesses a candidate's ability to achieve results through effective Facebook advertising campaigns, so you can be sure that your hire has the skills needed to excel in the role.
Shortlisting using targeted skills testing is an effective way of streamlining a large talent pool and ensuring the best candidates proceed in the recruitment process. It is also an objective method, assessing and shortlisting whilst avoiding unconscious bias.
A Facebook Ads test may be a useful prerequisite for roles such as:
- Marketing Manager
- Advertising and Promotions Manager
- Sales Manager
- Communications Manager
- Marketing Strategist
- Advertising Sales Agent
- Digital Marketer
- Advertising Specialist
Having an advertising presence on Facebook-owned social media platforms is the key to increasing sales for many companies. To be successful, however, this presence needs to be considered and targeted, communicating your brand messages and values effectively.
Using a Facebook Ads test in your recruitment process means you can be confident that your new talent is up to the task.