Google Analytics Test

Google Analytics tests are designed to assess a candidate's knowledge and understanding of data presented in Google Analytics.

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What is a Google Analytics test?

A Google Analytics test is a measure of a candidate's knowledge of the Google Analytics platform, and their ability to use its features and tools to make data-driven decisions for your business.

The assessment helps to identify candidates with the required proficiency: those that can implement website tracking, navigate the available data, and produce insightful reports to support business strategy.

A strong performance on the Google Analytics tests indicates a candidate has the necessary skills to make the best use of the software based on certain objectives, be that increasing website traffic, retaining visitors, or generating extra conversions.

Jump to a section on this page:

  1. What is a Google Analytics test?
  2. Why should you use a Google Analytics test for recruiting?
  3. How our test assesses Google Analytics skills
  4. Google Analytics Test FAQs

About the Google Analytics Test

Google Analytics has become the leading source of information for analysing visitor behaviour on a website. The ability to track website performance in detail allows for evidence-based decisions, greater ROI, and increased business growth.

Our Google Analytics test was designed by platform experts to ensure the right skill set comes under assessment, helping you progress the most promising talent to the next stage of recruitment.

Sample Google Analytics Test question Test your knowledge!

Which one of the following can you NOT integrate with Google Analytics?

  • Search Console
  • Facebook
  • Salesforce
  • Data Studio

Why should you use a Google Analytics test for recruiting?

Google Analytics offers a wealth of data. It helps you understand what platforms and activities generate website traffic, how users behave on your site, what online content drives engagement and much more. It's also free, making it a valuable resource for any business.

It can be difficult to find employees that know how to use it to full effect, particularly if you or your hiring or recruitment team are unfamiliar with the platform.

That's where our Google Analytics test comes in handy. It assesses candidates not only on their ability to implement the solution, but how well they're able to collect, organise and interpret relevant data.

Like most technical skills, this is hard to measure without practical evidence. A candidate may claim to have experience in Google Analytics, but unless you see their skills in action, there's no way to be sure.

Administering the Google Analytics test as part of the hiring process solves this problem for you. By comparing test scores, you can objectively select the best applicants for progression, avoiding costly hiring mistakes and saving on any future training expenses.

Whether you already have a Google Analytics strategy in place or are looking to devise one, employees proficient with the platform can help you create better performing websites, plan more effective campaigns, and evaluate digital marketing efforts to ensure the best possible return.

You may choose to appoint a dedicated data analyst, or you may use the Google Analytics test in recruitment for:

View a sample report

Results for the Google Analytics Test along with other assessments the candidate takes will be compiled to produce a candidate report.

The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

Download sample report
App screenshot

How our test assesses Google Analytics skills

In Neuroworx's Google Analytics test, candidates will need to answer a range of questions targeting an intermediate level of knowledge using the software. This includes knowing how to set up data collection and configure views, creating a measurement plan (eg setting up goals), integrating Google Analytics with other marketing tools, as well as analysing reports and using automation (custom alerts, event tagging, etc.)

The test is designed to indicate how well a candidate understands Google Analytics based on a final test score, which can then be compared to the scores of other applicants.

The multiple-choice questions consist of one correct answer and two to four distractors. The distractors are generic mistakes or misconceptions, which makes the test challenging and helps measure a candidate's proficiency more accurately.

During the development process, the test was rigorously analysed to maximise reliability and validity in line with industry best practices. It was created and tested by Google Analytics specialists and psychometric experts, and field-tested with a representative sample of job applicants who have varying Google Analytics experience, just like you might find in a talent pool.

Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of Google Analytics proficiency and feels the test is high quality.

Our software tests are monitored to ensure they are up-to-date and optimised for performance.

Our test platform

Our platform offers an extensive library of hundreds of tests, giving you the flexibility to select and combine them in any way that suits your hiring needs. From understanding specific role requirements to assessing general cognitive abilities, our diverse library ensures you can tailor your assessment process precisely.

Multi-format.
Our test questions come in various formats, including multiple-choice, true and false, ranking and situational judgment, all ensuring comprehensive candidate assessment.
Role-specific simulations.
Experience real-world scenarios with our role-specific simulations, providing accurate insights into candidates' performance, readiness and fit for the position.
Adaptive scoring.
Our adaptive scoring system evaluates responses in real-time, by adjusting to the candidate's ability level, enhancing accuracy and reliability.

Curated by our
team of experts

Expert 1 Expert 2 Expert 3

Scientifically validated by psychometric specialists

  • Our team of assessment experts is made up of I/O psychologists, psychometricians, and subject matter experts who work closely together to ensure each test is accurate and reliable.
  • Our subject matter experts are rigorously vetted and typically have several years of experience working in their industries and hold advanced credentials.

Frequently asked questions

What other skills are required for Google Analytics?

As well as proficiency with the platform itself, other skills required by those using Google Analytics include critical thinking, problem-solving, numerical reasoning, creativity and communication.

Knowledge of other Google data platforms may be helpful, such as Google Search Console, Google AdWords and Google Data Studio.

Should I hire someone to do Google Analytics?

Google Analytics takes the guesswork out of business decisions. It allows you to set, track and learn from success metrics with ease, promoting business growth based on quantifiable data. As such, if your business doesn't have a specialist in Google Analytics, hiring one may well be a smart move.

What is the cost for Neuroworx's Google Analytics test?

We believe in simple, transparent pricing. We operate monthly and annual subscriptions so you can pick the perfect plan for you. Don't worry if you're not sure: you can always upgrade or downgrade later, or speak to us to discuss the option of a custom made plan to fit your needs. This is all you ever pay – no set-up or hidden fees.

Can I get a free trial?

Yes, sign up (no credit card required) and we'll give you a 7 day trial completely free. You'll get unlimited access to create as many jobs and test as many candidates as you like. You can cancel any time and you won't be charged anything.

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