Why should you use a Google Analytics test for recruiting?
Google Analytics offers a wealth of data. It helps you understand what platforms and activities generate website traffic, how users behave on your site, what online content drives engagement and much more. It's also free, making it a valuable resource for any business.
It can be difficult to find employees that know how to use it to full effect, particularly if you or your hiring or recruitment team are unfamiliar with the platform.
That's where our Google Analytics test comes in handy. It assesses candidates not only on their ability to implement the solution, but how well they're able to collect, organise and interpret relevant data.
Like most technical skills, this is hard to measure without practical evidence. A candidate may claim to have experience in Google Analytics, but unless you see their skills in action, there's no way to be sure.
Administering the Google Analytics test as part of the hiring process solves this problem for you. By comparing test scores, you can objectively select the best applicants for progression, avoiding costly hiring mistakes and saving on any future training expenses.
Whether you already have a Google Analytics strategy in place or are looking to devise one, employees proficient with the platform can help you create better performing websites, plan more effective campaigns, and evaluate digital marketing efforts to ensure the best possible return.
You may choose to appoint a dedicated data analyst, or you may use the Google Analytics test in recruitment for: