Public Relations Test

Public relations tests are made to assess a candidates' aptitude in the skills desirable to work in a PR role.

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What is a public relations test?

A public relations test aims to determine whether a candidate has the relevant core and soft skills required to work in PR. Companies can use this test in the early stages of the recruitment process to ensure they proceed with the most suitable applicants.

Candidates are asked a series of multiple-choice questions and evaluated based on their results. The public relations test primarily measures an applicant's communication strengths and understanding of current affairs, as well as their problem-solving skills, digital media literacy, organisation, problem solving, and ability to work within a brief.

Performing well on the PR test suggests that the candidate would be able to confidently strategise, communicate and execute communications plans for you or your client.

About the Public Relations Test

A public relations specialist is responsible for overseeing the public image of a company or brand, maintaining a cohesive, positive impression of them at all times.

They are adaptable and broadly skilled individuals who are able to turn a communications strategy into reality through mixed media, liaising with the press, acting as a spokesperson for the brand, writing presentations, newsletters, social media, and more, to keep the company messaging consistent and effective.

This test assesses a candidate's competency in the core skills required to perform in a PR role, ensuring the most qualified candidates are selected.

Why should you use a public relations test for recruiting?

Shortlisting PR candidates based on resumes alone can be challenging, due to applicants needing such a diverse set of skills and employers not being able to validate their experience. It's difficult to decipher who the strongest candidates would be in practice.

A public relations test removes this obstacle and gives employers the ability to easily distribute skills tests to a large number of candidates. The comparative data you receive will give insights into how suitable each candidate is, making the hiring process more efficient. Candidates that meet the requirements can be moved to the shortlist, and those that don't can be removed.

Using both universal and hypothetical scenario questions, the test will highlight how proficient a candidate is in the skills required of a PR specialist. This includes being able to demonstrate outstanding written and oral communication, a strategic mindset, and strong research skills. It also measures their general computer skills, social media and journalism strengths, approach to client relations, and ability to plan complex branding communications.

A public relations test could be useful for the following roles:

  • Publicist
  • Copywriter
  • PR Assistant
  • PR Executive
  • PR Manager
  • Spokesperson
  • Social Media Specialist
  • Public Affairs Specialist
  • Media Relations Manager
  • Crisis Manager
  • Community Relations Coordinator

View a sample report

Results for the Public Relations Test along with other assessments the candidate takes will be compiled to produce a candidate report.

The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

App screenshot

How our test assesses PR skills

Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable, soft skills (e.g. teamwork), aptitude (e.g. verbal reasoning) and relevant personality dimensions (e.g.organisation). The results present a holistic view of how well suited each candidate is for the job at hand, using a data-driven approach.

The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgement for soft skills and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.

The characteristics, abilities and knowledge necessary to be a public relations specialist were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information that is constantly updated by collecting data from employees in specific job roles.

During the development process, test questions were rigorously analysed to maximise reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter-experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.

Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of expertise.

Our public relations test is monitored to ensure it is up-to-date and optimised for performance.

Our test platform

Our platform offers an extensive library of hundreds of tests, giving you the flexibility to select and combine them in any way that suits your hiring needs. From understanding specific role requirements to assessing general cognitive abilities, our diverse library ensures you can tailor your assessment process precisely.

Multi-format.
Our test questions come in various formats, including multiple-choice, true and false, ranking and situational judgment, all ensuring comprehensive candidate assessment.
Role-specific simulations.
Experience real-world scenarios with our role-specific simulations, providing accurate insights into candidates' performance, readiness and fit for the position.
Adaptive scoring.
Our adaptive scoring system evaluates responses in real-time, by adjusting to the candidate's ability level, enhancing accuracy and reliability.

Curated by our
team of experts

Expert 1 Expert 2 Expert 3

Scientifically validated by psychometric specialists

  • Our team of assessment experts is made up of I/O psychologists, psychometricians, and subject matter experts who work closely together to ensure each test is accurate and reliable.
  • Our subject matter experts are rigorously vetted and typically have several years of experience working in their industries and hold advanced credentials.

Frequently asked questions

What are the key skills for someone who works in public relations?

The key skills required to be successful in a PR role include:

  • Good written and oral communication
  • Copywriting and proofreading
  • Public speaking
  • Social media and digital media savvy
  • Excellent relationship-building skills
  • Strong problem-solving skills
  • Keen interest in current affairs
  • Good research skills
  • Highly organised
  • Works well under pressure
What are the seven types of PR you can hire for?

The seven types of PR are:

  • Strategic communications
  • Media relations
  • Community relations
  • Internal communications
  • Crisis communications
  • Public affairs
  • Online and social media communications
What is the cost for Neuroworx's PR test?

Neuroworx operates on a monthly or annual subscription basis. We have several plans to suit your hiring needs, which you can check out here. Alternatively, you can get in touch with us to discuss a custom plan.

Can I get a free trial?

Yes, simply sign up (no credit card is required) and we'll give you unlimited access for 7 seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.

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